#1 Hardwoods are easier and need less chemicals to clean.

Many think that carpet or tiles are easier to clean.  That simply isn’t so.  With a simple mop and the occasional non-aerosol spray the task is done in less than half the time required to vacuum, scrub, or shampoo other floor surfaces.  Hardwoods also don’t grow mold between its grout, hold bacteria in its fibers, or trap dust particles in hidden places.  They are solid and smooth; the perfect surface.

#2 Hardwood floors bring value to your home.

Real wood floors are the simplest and best way to boost your home’s resale value and as a perk, they last the life of the home.  Carpet is replaced three to six times before most solid wood floors need any refinishing or repair.  Wood floors not only cost less in the long term but they add value to your home.

#3 Hardwoods are 100% recyclable.

Our industry helps preserve what’s already there making it the finest form of recycling.

#4 Hardwoods are the best choice for people with allergies.

We spend 90 percent of our time indoors and while other surfaces harbor different allergens,  wood does not trap dust or fumes and will not harbor dust mites or mold. Some researchers believe the dust mite could be responsible for increasing asthma occurrence. According to the American Lung Association, wood floors in your home can improve air quality.

#5 Hardwoods are the best choice for the environment.

Wood manufacturing is much cleaner than the manufacture of other building materials. Steel results in up to 40 times more pollutants than the manufacture of wood, six times more than concrete, and four times more than brick. Steel releases three times more carbon dioxide, and concrete releases even more than steel. Wood sends less solid waste to the landfill than manufacturing the same product in either steel or concrete. Finally, wood is more energy-efficient. The cellular structure of wood traps air, giving it superior insulating properties. It takes 15 inches of concrete to equal the insulation qualities of just 1 inch of wood.

#6 You can redecorate your hardwood floors at any time.

You can change the entire look of a wood floor with stains, paints and inlays—without replacing any materials.

#7 Hardwood floors are better for your joints.

Wood gives slightly, making it easier on your legs and feet so don’t be surprised if your doctor recommends a wood floor for your spine and joints. Have you ever noticed that your feet get tired faster if you are standing on stone or tile than if you are standing on wood?

#8 Hardwoods are naturally diverse in colors and grain patterns.

There is more diversity in wood floors now than ever before.  You can choose between dark wood or light wood, domestic or exotic flooring.  You can also choose whether you want fine, smooth wood to cover your home’s floor or go for a more grainy, rustic feel.  Each of these options provide natural beauty to your home.
Finishes can be reapplied (as long as maintenance procedures are followed).
Wood floors can be recoated to hide many imperfections from everyday use.  It can also be reapplied to add toughness to your floors.

#9 Hardwoods are our greatest renewable resource.

North America currently has more than 70 percent of the forest cover that was here in the 1600s.  It also produces more wood than any other place on the planet! According to a World Resources Institute report, North America had increased tree cover in the 1990s meaning we grow more than we cut.

#10  Check Out the Environmental Facts About Wood Floors:

· Indoor air quality if better with wood floors (Source: US Environmental Protection Agency)
· Wood floors last hundreds of years, so won’t need to be replaced as often as other flooring options (Source: National Association of Home Builders)
· Average annual net growth for hardwoods is greater than average annual removals (Source: US Department of Agriculture Forest Service)
· Wood is a carbon neutral product that produces oxygen during its growth cycle and stores carbon during its service life Source: University of Wisconsin Wood Products Program Solid Wood Flooring Life Cycle Analysis)
· Wood floors use less water and energy to produce that other flooring options (Source: University of Wisconsin Wood Products Program Solid Wood Flooring Life Cycle Analysis)
· At the end of its service life, wood flooring can be burned as fuel or recycled (Source: University of Wisconsin Wood Products Program Solid Wood Flooring Life Cycle Analysis)
· While it takes most hardwood trees 40-60 years to mature, the inventory planted today won’t be needed for 100-plus years (Source: National Wood Flooring Association)

You can learn more about the environmental benefits of wood floors by downloading a copy of the University of Wisconsin Wood Products Program Solid Wood Flooring Life Cycle Analysis.